Born in New Zealand, raised in Sydney, Simon Davidson discovered photography at the age of 25. His early years of photography were spent in the darkroom developing
film and printing black and white images. Moving to New York in the late nineties to assist fashion photographers, Simon returned to Australia in the new millennium to
further assist before dabbling in fashion photography himself. A chance excursion to a street drag racing meet one cold winter evening changed the direction of his work.
He has been photographing Australian custom car culture as a personal endeavour for the last decade. This project has allowed him a healthy editorial career in the V8
car scene leading to an advertising career. While the cars are central to the project, the people and the characters are a rich source of subject.