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Max Huber

Max Huber (1919–92) was an influential Swiss twentieth century graphic designer.

Max Huber was born in Baar, Switzerland in 1919. He graduates from Kunstgewerbeschule in Zurich under Hans Williman. In his formative years he meets Werner Bischof, Josef Müller-Brockmann, Carlo Vivarelli and Hans Falk.

His career begins in 1935 in Zurich where he works for an advertising agency and later with Emil Schultness at Conzett & Huber. He meets Max Bill and Hans Neuburg.

An influential Swiss graphic designer with close links to a circle of brilliant artists, designers and intellectuals such as Josef Muller-Brockmann, Achille Castiglioni, Werner Bischof, Albe Steiner, and Carlo Vivarelli. At the end of WWII he moved to Milan where he produced some of his most iconic and influential designs. Huber’s work was consistently innovative, and by combining painting and photography with other graphic media, he remained avant-garde throughout his career, bringing the utopian vision of the modern masters to bear on corporate typography and identity design.

m.a.x.museo, a museum dedicated to his name and preserving his personal archive, is opened in Chiasso in 2005.

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