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Pilo Thin

Pilo Thin in Pentagrams Typographic Calender 2010

The mission of Pilo Thin was to create a typeface that was exactly the opposite of the very bold Pilo Regular. A thinner cousin, which would create the contrast and to be a credible member of the family. The challenge was to make the font build as much as possible on the inner lines in Pilo Regular. Pilo Thin is more feminine and some shapes has been softened up and adjusted so that Pilo Thin can stand on it’s own, but without forgetting its origin.

Pilo Thin was commisioned by Pilo Bold me. The typeface was made in collaboration with Kenneth Pilo and Mårten Fischer

Now available at Veer. It’s based on the logotype of the swedish advertising community and I think that the negative kern makes it kind of unique.  The Bold logotype is designed by Björn Höglund at Daddy.

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