Comme des Garçons, French for “like boys”, is a Japanese fashion label headed by Rei Kawakubo, who is also its sole owner.
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan throughout the 1970s and a men’s line was added in 1978. 1981 saw Comme des Garçons’s debut show in Paris which created a storm of controversy for its predominant use of black and distressed fabrics. Throughout the 1980s, Comme des Garçons’s clothes were often destroyed. After the Paris debut, Comme des Garçons had an exhibition at the Centre Georges Pompidou in Paris in 1986 consisting of photographs taken by Peter Lindbergh. 2005 saw an exhibition in Shinjuku, Tokyo of Comme Des Garçons advertising and graphic design.